[cartoon © Calvin & Hobbes]

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Author: Tony

Born and raised in Malaysia between Kuala Lumpur and Singapore. Educated at Wycliffe College in Stonehouse, Gloucestershire, England. Living in the foothills of Mount Etna since 1982 and teaching English at Catania University since 1987.

15 thoughts on “Endorsement”

  1. In my humble opinion, the cartoon provokes two different considerations; if on one hand it suggests that a logo on a shirt can be an efficient walking billboard, on the other hand, it affirms the user’s identity, by his endorsement of the product. In conclusion, the current society is based on business, while advertising and social are the modern means for expressing people’s identity. A bitter pill to swallow!


    1. Indeed, but I think the most important consideration is that people are prepared to pay vast sums of money just to wear an article of clothing that has a particular brand name on it – effectively paying to do the company’s advertising for them! “Capitalistic irony”!


        1. Thanks teacher, the missed word “media” is still hanging from my digital pen. However, I totally share your consideration about the sick relationship between consumers and some brands


      1. Senza la “ spinta” pubblicitaria nessun prodotto promette…. Personalità . È una mia riflessione.


        1. I think the cartoon is more concerned with people paying to advertise a company’s products when it should be the company that pays people to advertise their products!


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